Why We Chose
Tradition.

Roots and Roosters was born from a simple observation: the hardiest grains and the most flavourful poultry are those that have belonged to our soil for generations. While the world rushed toward commercial farming, we looked back — to the wisdom of our ancestors.

We watched as commercial broilers dominated the market — birds that grew unnaturally fast, pumped with hormones, raised in crowded conditions. We tasted the difference between a Road Runner and a factory-farmed chicken. There was no comparison.

The same was true for our grains. While imported wheat and refined flours filled supermarket shelves, our indigenous small grains — Zviyo, Mhunga, and Mapfunde — were being forgotten. Grains that had sustained our communities for centuries, grains that could thrive without irrigation in our changing climate, were disappearing from our tables.

We made a choice. We chose tradition over convenience. We chose flavour over speed. We chose sustainability over short-term profit.

Today, Roots and Roosters isn't just a farm — we are keepers of tradition. Every Road Runner that roams our land, every turkey that grows at its own pace, every grain that we harvest carries the legacy of those who came before us.